BRIEF

In anticipation of Stranger Things Season 3 dropping this summer, Coca-Cola partnered with Netflix and Stranger Things to transport people back in time to the year of New Coke. To celebrate the partnership and the new season, we created an upside down vending machine, inspired by the alternate dimension in which Stranger Things takes place. The machine, that actually vended upside down, was installed in select cities including New York, Atlanta and Dallas.